The number of Chinese tourists to Kenya continues to grow
The railway has become a popular attraction
The Kenyan government attaches great importance to the Chinese tourism market.The Kenya tourism board not only has a Chinese website and official WeChat ID, but also has an office in China and regularly organizes tourism promotion activities in China.
Under the joint action of multiple factors, Chinese tourists to Kenya have increased year by year in recent years.Kenya received about 81,700 Chinese tourists in 2018, an increase of 4.03% over the previous year, according to official data from Kenya.
As the number of Chinese tourists has grown, so has the way they travel.Chinese tourists are no longer satisfied with "card playing", but want to have a deeper understanding of local culture and wildlife, and have a deep experience of high quality.
In addition to the traditional steppe safari program, cultural tourism programs in Kenya are becoming increasingly popular.Local music festivals, web celebrity restaurants, UN agencies and other personalized experiences are gradually added to the list of attractions for Chinese tourists.
Among these new attractions, the railway is the star.Opened to traffic in 2017, the 480-kilometer-long railway connects Kenya's capital Nairobi and the port city of Mombasa. It is the first new railway since Kenya's independence. It is a modern railway built with Chinese standards, technology and equipment.